The International Day of Peace is observed around the world on 21 September each year. The UN General Assembly has declared this as a day devoted to strengthening the ideals of peace, both within and among all nations and people of the world.
To commemorate the forthcoming International Peace Day, 11-country consortium of Asian creative community launched a ﬂagship initiative by organizing a 3-day Asia Peace Film Festival (APFF) in Pakistan. With Islamabad as its birth place, the footprints and outreach of APFF will be extended to other countries of Asia on periodical basis.
APFF Pakistan Edition 2017 will last beyond the event, and a series of follow-up screening sessions will be organized in ten APFF-partner countries, at more than thirty Pakistani Universities and at several press clubs in Pakistan.
- More than 800 ﬁlms from more than 70 countries have been received by the APFF Secretariat which are undergoing the process of initial selection. The total run-time exceeds 150 hours out of which 15 hours of content would be selected for final screening at the Festival.
- Submission of entries is regulated through international ﬁlm gateways (Film Freeway and Festhome) and adjudged through three-tier process of selection involving regional selectors and jury from APFF-core countries.
- The selected ﬁlms of APFF-Pakistan Edition would be screened ﬁrst at the Festival on 18-19-20 September 2017 in Islamabad; second on the other festivals hosted in partner countries, third in the 30 Universities of Pakistan’s four provinces including Gilgit-Baltistan and Azad Jammu and Kashmir and fourth in several press clubs in Pakistan.
- The ﬁnalists of APFF-Pakistan Edition would be decorated with National Awards from the Government of Pakistan.
- The ﬁnalist ﬁlms would be screened as a part of learning curriculum/case studies at the media and communication departments of universities as well as at the press clubs across Asia.
- APFF would maintain a YouTube channel for a wider dissemination of selected and awarded ﬁlms.
- Media Partners of APFF would have one-time non-commercial broadcasting rights of selected and awarded ﬁlms. For commercial use of broadcasting rights, a contract would be signed between AFPP and the interested media partner on mutually agreed terms and conditions.
- APFF would create an endowment fund to establish Asia Peace Film Academy (APFA) in the long run.
- Resources for APFF are generated through institutional support from government and nongovernment organizations as well as through corporate sponsorships. Individual donations and volunteerism also add value to the resource base of APFF.
- As a future project, APFF has plans to design and conduct short courses on ‘ﬁlm for peace’ engaging Asian universities, press clubs and media academies.
- APFF would design and conduct annual editions of the festival on co-host basis engaging yearly with a new country of Asian region. First APFF is Pakistan Edition 2017.